Aspen Fashion Week on GMA

Aspen Fashion Week founder Lisa Johnson recently appeared on Good Morning America to promote Aspen Fashion Week and showcase some of the season's hottest trends on the slopes.

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Aspen Fashion Week at SIA

The Aspen Fashion Week crew recently headed to Las Vegas for the final Snowsports Industries America (SIA) show in the desert. SIA joins AFW in the Rockies next year as it moves to Denver and cements Colorado as the ski, snowboard and winter resort apparel capital of the world.

Aspen Fashion Week added to the mayhem at The Mandalay Bay with a cocktail reception at MIX on top the THE Hotel. Represenatives from some of the top brands and friends from Aspen enjoyed cocktails and magnificent views of the Las Vegas Strip.

Lisa Johnson, Oliver Sharpe, Frances Gregos

MIX at Mandalay Bay

Chocolove xoxo

Sasha and Stefan Kaelin with Lisa Johnson

The Rossignol Crew and Frances

Patricia Leighton and Marc Daniels of Isaora

Oliver with the allphases team.

Frances and Oliver

Patricia Leighton of Isaora with Sherryl Lynn and Circe Wallace from Circe Snow.

Bill Miller, owner of Hamilton Sports in Aspen with Nico Serena form Kjus.

Circe Wallace and Oliver.

Forbes Mountain Life

Forbes Mountain Life. (in press) March, 2009

Los Angeles Times

ASPEN, COLO.

Aspen Fashion Week

When, where: March 1 to 4, throughout Aspen.

Highlights:  The first Aspen Fashion Week will feature about 15 designers presenting their winter collections as well as nightly fashion events, in-store presentations and apres-ski soirees.

Cost: Free to registered attendees.  Discounted lodging available from sponsor hotels such as the Sky Hotel, St. Regis, Little Nell, and Limelight Lodge.

Info: (970) 315-4127 www.aspenfashionweek.com

Apparel Magazine Newsletter 1/22/2009

March 1-5 Aspen, CO. Aspen Fashion Week On the agenda: The first-ever Aspen Fashion Week seeks to fill a void by shining a spotlight on the booming skiwear industry; it will serve as a consumer showcase and industry marketplace for winter sports products, a fast-growing sector that took in nearly $3 billion last year, including $661 million in apparel, $663 million in accessories, and $571 million in equipment sales, according to Snowsports Industry of America. According to its organizers, Aspen Fashion Week will celebrate fashion Aspen-style, with nightly fashion events, in-store presentations, and après-ski soirees. Luxury retail stores throughout downtown Aspen will host 15 designers as they present their Winter 2009/2010 collections to fashion buyers, media, and customers from around the world, offering a sneak preview of next winter's looks.

Women's Wear Daily; 12/23/2008

First Ever Aspen Fashion Week to Debut in March by Peter Kray

Aspen, Colo. (Ski Press)-The first-ever Aspen Fashion Week will shine a spotlight on the booming skiwear industry from March 1-5, 2009.

Aspen Fashion Week will serve as a consumer showcase and industry marketplace for winter sports products, a fast-growing sector that took in nearly $3 billion last year, including $661 million in apparel, $663 million in accessories, and $571 million in equipment sales, according to Snowsports Industry of America.

Combining the stunning backdrop of the Rockies with Bryant Park glamour, Aspen Fashion Week will celebrate fashion Aspen-style, with nightly fashion events, in-store presentations, and après-ski soirees. Luxury retail stores throughout downtown Aspen will host an estimated 15 designers as they present their Winter 2009/2010 collections to fashion buyers, media, and customers from around the world, offering a sneak preview of next winter's hottest looks. Organizers said that the event will expand in 2010 with full-scale runway productions.

The event is the brainchild of Lisa Johnson, the former vice president of the Aspen Chamber Resort Association (ACRA) and an avid skier and fashion enthusiast. During her tenure at ACRA, Johnson oversaw marketing and promotion for Aspen's signature annual events, including the Food & Wine Classic and HBO U.S. Comedy Arts Festival. “Winter sports and resorts attract 6 million of the most affluent, influential, and athletic consumers in America, and while more and more leading designers are catering to this A-list group, up until now there have been no flagship fashion events to reflect this trend,” said Johnson. “With Aspen's status as the king of ski resorts and winter culture, Aspen Fashion Week is ideally suited to be an important stop on the annual fashion week circuit.”